5 TIPS ON HOW TO BE DIGITAL IN REAL ESTATE
When it comes to real estate marketing, it’s important to have strategies in place that will help you maximize visibility and stand out from all the noise. Here we have listed the top 5 tips on the Digital in real estate.
Invest in a Professional Website
Your website is critical to help you gain brand visibility, acquire new prospects, and drive sales and lease-up efforts. Moreover, your ability to reach and attract more potential tenants, brokers and investors (and banks) increasingly hinges on the user experience of the website displayed on their device.
Maintain an Active Blog
A company blog is a great marketing tool that can have a massive impact on search engines, social media visibility, and a great place to maintain new content moving in.
Publish Market Studies
A valuable real estate marketing idea is to create local market reports for the markets you operate in. This is not just a great nurturing tool but also helps to educate your clients and potential prospects.
Implement an SEO (Search Engine Optimization) Strategy
Make sure your real estate website ticks off the right boxes in terms of SEO (Search Engine Optimization) More and more potential tenants and investors are using online searches to research properties, don’t be left out of the game.
Targeted Ad Campaigns with Google
Google AdWords offers a fast, efficient and scalable way to target potential tenants and investors online. Programmatic advertising allows you to showcase your services or offers in specific locations in search results, or with display and retargeting ads for people visiting your website or those of your competitors. To put it simply, this is the fastest way to get in front of your most likely prospects.